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Iceland give away free vegetables in support of Marcus Rashford’s campaign against child poverty

Marcus Rashford’s incredible work off the field continues.

During lockdown, the 22-year-old made the headlines of near enough every news outlet around the globe, for his significant philanthropy work. Rashford teamed up with the poverty and food waste charity FareShare, with his close affiliation with the organisation helping raise £20 million and helping directly impact the lives of 3 million children.

The Englishman has been a key advocate in the fight against child poverty, and has been utilising his platform to advocate political reform. In June, he achieved exactly that.

Rashford wrote a heart-felt letter to the government, asking them to extend the free-school meal voucher scheme to children who will be spending their summers at home. Number ten responded, and the youngster’s cries were heard.

Whilst such a policy was celebrated by the general public, United’s own no.10 vowed to not stop there.

On Tuesday, Rashford publicly revealed that he has formed a task-force with some of the UK’s biggest food brands, to further aid the fight against child food poverty.

Already, the country are feeling the benefits of the Englishman’s work yet again. It has been reported in LeedsLive that Iceland are set to giveaway free frozen vegetables to families using Healthy Start vouchers, in affiliation with Rashford’s campaign.

Their managing director, Richard Walker, has said: “We are proud to stand alongside Marcus Rashford as he continues this vital campaign, and we understand the pressing need to help from our interactions with millions of customers each week.

“We were keen to implement initiatives as soon as possible, without waiting for the Government to respond, which is why we have introduced our frozen vegetable offer.”

It’s fantastic to see yet another productive response to Rashford’s charity efforts, who has quickly become not just a role model in society, but a leadership figure. Most importantly, it’s even greater to see major organisations get behind his calls and start putting in place solutions to such social issues.

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